The section under review
PAHI v3, problem/solution. Two cards, equal width, equal height, equal image area, three bullets each. The symmetry is what makes it read as two options rather than as a before and an after.
Every example below is a screenshot of a page I loaded myself. Grouped by technique, not by brand. Numbered 1–25 — reply with a number.
Four buckets were searched: inspiration galleries, direct and adjacent footwear, Amazon A+ content, and the adjacent categories that sell to the same fear — medical alert, walk-in tubs, hearing aids, adaptive clothing.
PAHI v3, problem/solution. Two cards, equal width, equal height, equal image area, three bullets each. The symmetry is what makes it read as two options rather than as a before and an after.
Seven of the direct competitors and adjacent brands I loaded. Every one opens on the product or the payoff. Not one of them shows you the bad thing first.
Zeba
Hero is the shoe on a patio, then straight into the product grid. No problem framing anywhere on the page.
https://zebashoes.com/
Kizik
Hands-free is stated as a capability, never as a cure for bending down.
https://kizik.com/
Propét
New arrivals carousel. The fit problem is left entirely to the category names.
https://propetfootwear.com/
Vionic
Full-bleed lifestyle hero. Arch-support argument only appears in SEO body copy near the footer.
https://www.vionicshoes.com/
Skechers Hands Free Slip-ins
A whole technology page that is a filtered product grid. The struggle it solves is never pictured.
https://www.skechers.com/technologies/comfort-technologies/slip-ins/
BILLY Footwear
Adaptive zipper brand, and the page still leads with a seasonal grid. A welcome pop-up covered the hero when I loaded it.
https://billyfootwear.com/
Jabra Enhance (formerly Lively)
listenlively.com now redirects here. Product-first hero. An email capture overlay was open on load.
https://www.jabraenhance.com/Four brands that do name the problem — all of them in running text, an FAQ, or a benefit list. None of them build a visual card for it.
Dr. Comfort
The only head-to-head comparison on the page is an FAQ accordion: "How Are Dr. Comfort Diabetic Shoes Different From Regular Shoes?" Text, collapsed by default.
https://www.drcomfort.com/
Silverts adaptive clothing
Names dressing struggle, caregivers and difficulty — in a paragraph block below the fold. A cookie bar sits over the lower edge of this capture.
https://www.silverts.com/
Xero Shoes
"Nature Designed It. We Perfected It." Three named benefits against one shoe. The conventional-shoe villain is implied, never shown.
https://xeroshoes.com/
Friendly Shoes
Mission paragraph carries the struggle. The imagery beside it is upbeat product and founder video.
https://friendlyshoes.com/The single clearest piece of evidence for the complaint about the current PAHI section.
Avia — Amazon A+ comparison module
Two shoes, identical size, identical treatment, a tick table between them. It reads as a choice between two products, not as a before and after. Same failure mode Rafael called out. (Amazon served this page in Spanish from this IP; the A+ art is English.)
https://www.amazon.com/dp/B0B3NCP6XYThree examples where a single hero image carries callouts instead of being set against a bad twin.
MRIP — Amazon A+
Five callouts pinned to one shoe, then a six-tile use-case grid. No comparison anywhere in the module.
https://www.amazon.com/dp/B0BFJCRS63
Avia — Amazon A+
Callout diagram, then a four-tile feature strip, then a review quote. Three different rhythms, no two blocks the same weight.
https://www.amazon.com/dp/B0B3NCP6XY
Kohler Walk-In Bath
Lettered A–D callouts around a 3D cutaway. "A Low 3-inch Step-In" names the fall risk as a spec, not as a scene.
https://www.kohlerwalkinbath.com/I went looking for the greyscale before-image. I found greyscale used once, and it was not a before.
Orthofeet
"Why Orthofeet?" runs a black-and-white biomechanics image with motion-tracking overlay. Greyscale signals engineering and authority here, not failure. This is the brand's own shoe.
https://www.orthofeet.com/
Orthofeet
The outcome block on the same page is full colour. So on one page: colour for the payoff, greyscale for the technical argument. Neither is a before.
https://www.orthofeet.com/Medical alert and walk-in tubs exist because of fall risk. Four of them, and the imagery is reassurance throughout.
Bay Alarm Medical
Two smiling women, red trust badges, "America's Most Trusted". The fall is in the word "medical alert" and nowhere else.
https://www.bayalarmmedical.com/
Medical Guardian
Product close-up and a calm portrait. "Trusted by over 600,000+ families." No distress imagery.
https://www.medicalguardian.com/
Safe Step Walk-In Tub
Clean product render, offer stack, phone number. Selling to people afraid of falling in the bath, with zero pictures of falling.
https://www.safesteptub.com/
Kohler Walk-In Bath
Woman relaxed in the tub, lead form on top. The risk being removed is never depicted.
https://www.kohlerwalkinbath.com/If problem/solution were a standard landing-page block, the inspiration galleries would have a category for it. Checked four.
Land-book — section taxonomy
Fourteen section types: Hero, Value proposition, Features, How it works, Testimonial, Brands, Stats, Pricing, Resources, FAQ, Call to action, Footer, About us, Case study. No "problem". No "comparison".
https://land-book.com/sections
Land-book — value proposition
Where a problem does appear it is a full-bleed statement, not a card. Bottom right: a purple field reading "The misalignment ... nobody noticed." One block, whole width.
https://land-book.com/sections/value-proposition
SaaS Landing Page
Page types offered: Landing page, Pricing, About us, Features, Blog, Testimonials, FAQ, Contact us. Again no problem category.
https://saaslandingpage.com/features/
Dribbble search
Searching the exact term returns general UI shots, not a recognised section pattern. Loaded without login.
https://dribbble.com/search/problem-solution-section