Visual companion — not the live site

Section 2 — diagonal split

Three takes on the same brief: one diagonal line cuts the section, problem lives in the upper wedge, solution in the lower one, both images run as backgrounds. Every line of the existing copy is kept, nothing trimmed.

New text, needs your call. Two things here are not on the live page and I wrote them: the wedge labels WITHOUT PAHI / WITH PAHI, and the problem-wedge headline Every step is a decision. in variants 1 and 2. The upper wedge had no heading at all on the live page, only bullets. Strike them, swap them, or keep them. Everything else is the live copy, word for word, nothing trimmed.

The section headline Feel Safer on Your Feet. Wherever Life Takes You. now sits inside the solution wedge, so the payoff line lands on the payoff half instead of floating above both.

Pick by number. Live page for comparison: pahi-v3.pages.dev/v3

1 Full-bleed diagonal Copy sits straight on the photography. Problem wedge is greyscale and darkened under a navy scrim; solution wedge keeps full colour on PAHI's own pale ground. Boldest, least safe for small text.

Without PAHI

Every step is a decision.

  • The moment you have to put a hand on the wall.
  • Choosing where to step before you step there.
  • Shoes that were never built any wider than your foot.

With PAHI

Feel Safer on Your Feet. Wherever Life Takes You.

  • Unparalleled balance and stability, engineered in
  • Confident footing on uneven surfaces, rocky ground, slippery floors, boat decks
  • A customized, effortless slip-on fit that keeps your foot aligned
2 Wedge on solid, photo on the open side Same diagonal, but each block of copy sits on flat colour — deep navy above, white below — and the photograph is left visible on the side the text does not use. Safest read at 18–20px for a 50+ eye.

Without PAHI

Every step is a decision.

  • The moment you have to put a hand on the wall.
  • Choosing where to step before you step there.
  • Shoes that were never built any wider than your foot.

With PAHI

Feel Safer on Your Feet. Wherever Life Takes You.

  • Unparalleled balance and stability, engineered in
  • Confident footing on uneven surfaces, rocky ground, slippery floors, boat decks
  • A customized, effortless slip-on fit that keeps your foot aligned
3 Solution dominant The diagonal sits high, so the problem is a narrow band across the top and the solution owns roughly two thirds of the section. Problem bullets run in a single row. This is the version that answers "the two cards look equal" hardest.

Without PAHI

  • The moment you have to put a hand on the wall.
  • Choosing where to step before you step there.
  • Shoes that were never built any wider than your foot.

With PAHI

Feel Safer on Your Feet. Wherever Life Takes You.

  • Unparalleled balance and stability, engineered in
  • Confident footing on uneven surfaces, rocky ground, slippery floors, boat decks
  • A customized, effortless slip-on fit that keeps your foot aligned

Reply with a number. Say the number and what to change — diagonal angle, which half owns the headline, how hard the problem photo is desaturated, whether the labels stay.